Advertising is the first step to
market your product efficiently. And one has to choose the methods depending
upon the demands of the customers and situation of the market. Prices must be
decided accordingly. Perhaps, the best media for advertising are Television,
Newspaper, magazines, hoardings, flashes at different restaurants, on screens
advertisements at different, malls, shopping complexes etc. Also, you have to
take care of the mindset of the target audience. For example if one company is
launching a food product for health conscious people one has to take care of the
proper scientific researches as these people really like those kind of
“scientific facts”, similarly, if one is looking something for children you
have to find out ways to advertise which must be ”catchy enough” for children
and if you are targeting for children whose parents are worried about their
health then you have to perhaps target all possible combinations to catch their
attention.
1. Breaking the Ice and Catching
Audience Attention:
If you have to break the ice at
the first instance, then try to catch the attention of the target audience.
2. Understanding the Psychology
or Mindset of the target population:
Try to analyze the common needs
and perceptions of the target audience. Take care of the age group, gender
needs, cultural roles, and popularity. e.g. if you are targeting nail polish
first you must have the complete report and then only you could think about how
to attract their attention about your product.
3. Market Research and Analyses:
Unless one does not have the
complete knowledge about the requirement of the product in the market or demand
of the product amongst the masses you cannot do much. First you have to
understand that how could you make your product easily popular in the first go,
how to catch attention for all sorts of group, how to portray its benefits
amongst the masses and how you could sell it with a greater margin. For that
you have to analyze market trends for different age groups and genders and
analyze the current situation.
4. Creativity and novelty which
could be accepted:
One has to think and create the
story line of the advertisement in a manner that it works effectively for the
target population. The contents of the advertisement must be such that it is
appealing to the masses and it does not make them feel bored.
5. Imagination, marketing with
entertainment:
One must not be a copy cat and
adopt a previously used script for advertising, rather it must be imagined in a
manner that it could be original way of entertaining the audience at the same
time beating the competitor in a healthy manner. Audience would watch it only
if they find it entertaining. The more entertaining it is, with a little touch
of emotional content for them-the more they would watch it and then it would go
into their “permanent memory” (long term memory)-making the product and brand
more popular.
6. Stand Unique and portray with
a difference:
Every content of the
advertisement script must be uniquely portrayed and the product and brand must
appeal with a difference.
7. Little Touch of scientific
facts with researches:
Little touch of science move the
people towards the product because this appears to be a well studied fact. Make
a preliminary research about thee product, analyze the results e.g. effects of
your cosmetics on the skin health and so on.
8. Message must be clear,
comprehensible and Understandable:
Message for the audience must be
simple, clear, and meaningful to the masses. It must be easily comprehensible
and the under the easy understanding of the audience at the same time entertaining
them.
